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How to Sell at Prices Higher Than Your Competitors A revision of the self-published phenomenon that sold 50,000 copies Every business in every industry faces the specter of lower-priced competition. In order to maintain healthy margins, most companies can`t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice gas lower price and smart tactics for outselling a lower-priced competitor. Readers will learn why price isn`t the final determinant of whether a customer buys a product; how to build a great customer service program; how to defeat the arguments of customers who buy on price; gas lower price and how to price products appropriately. In addition, this handy resource also includes real-world examples gas lower price and situations that will help salespeople sell anything, no matter what the price. Lawrence L. Steinmetz, PhD (Boulder, CO), is President of High Yield Management, Inc. gas lower price and the author of twelve previous books. He is the nation`s foremost authority on selling products gas lower price and services at prices higher than one`s competitors. William T. Brooks (Greensboro, NC) is regarded as one of the world`s foremost authorities on sales gas lower price and sales management. His clients have included Microsoft, IBM, Bank of America, Office Depot, BMW, General Motors, gas lower price and Hewlett-Packard. He is the author of 14 prior books. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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Pricing for Profitability Three things can happen when establishing a product price. A price set too high is a lost sale that could have been profitable at a lower price. A price set too low is rewarded with unprofitable work. Only when a price is set appropriately does a company make both a sale gas lower price and a profit. Just as activity-based costing gas lower price and activity-based management revolutionized the cost accounting world, activity-based pricing will bring a disciplined approach to developing pricing. Activity-based pricing examines the relationships between price, cost gas lower price and sales volume gas lower price and how this relationship effects profitability. Pricing for Profitability joins the disciplines of marketing, economics, business strategy, engineering gas lower price and cost accounting to achieve maximum profitability. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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